Throughout the past two centuries, Egyptian cotton has prevailed as one of Egypt's biggest competitive advantages. With an established reputation of being the "best" cotton in the world, its softness, strength and superior characteristics, have positioned products made of Egyptian cotton as the worlds finest.
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Egyptian cotton has not gained such a reputation without reason. Egyptian cotton "is" the world's finest cotton and the following characteristics are what sets Egyptian cotton apart from other natural fibers:
The length of the fiber makes it possible to make the finest of yarns without
sacrificing the strength of the yarn
The strength of the fiber makes fabrics more solid and more resistant to stress
Its ability to absorb liquids gives fabrics made of Egyptian cotton deeper,
brighter and more resistant colors
Its softness increases with each washing
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